If you find financial reports difficult to digest, then look for the financial presentations that summarise the same numbers in simple infographics.įor smaller companies that do not produce financial reports, you can have a chat with the sales team or the finance person to learn how the company really works. You can find out these facts and numbers by reading the company’s financial reports. Instead, management often focuses on the most profitable or the most revenue-generating product. They have the misguided notion that as long as they have a cool marketing strategy, the bosses are sure to approve. I have seen many marketers waste their time trying to ask for marketing budgets for products that management is disinterested in. Thus, if you ask someone “which is the most profitable product” or “the fastest growing division” in their company, he or she may be stumped. “Business literacy” is simply knowing how a business is run and what are the key levers that make it profitable.Ĭompanies can get very complex in their operations, to the point where many employees do not actually know how profits are actually made. If you have been facing challenges getting your message across in the workplace, always consider the following three things - your “business literacy”, your audience management and your message delivery.
Who wants to be stuck in another long meeting, much less listen to your presentation? This is why communication in the workplace is more challenging than in most scenarios. Office workers often have to deal with colleagues who are distracted by work demands, family matters, or just plain exhaustion. Where did I go wrong? As someone who had spent a decade working in the media, I prided myself on being an effective communicator.īut that day, I realised I was a novice in the art of business communications, which all should master early to be seen as workers who can articulate and achieve company goals effectively.Įvery day, millions of people are in meetings pitching ideas, explaining results or discussing critical issues with their colleagues and bosses. One then said coldly: “Ian, we don’t know what you were talking about, but it sounds like a poor business plan.
I had spent weeks collecting data and preparing the PowerPoint.Īfter I had spent an hour presenting my grand plan, the bosses looked at me blankly. My pitch was about how I would launch a new line of computers for consumers in Singapore.
In 2013, I presented a business plan to a panel of senior executives in the software company I was working for.
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